Energy & Technology Brands: Any Tips for The Battery Show?

Our company is planning to participate in The Battery Show, and we're looking for suggestions from businesses that have exhibited there before. With so many battery, EV, and energy technology companies showcasing their latest solutions, getting the right visitors to your booth can be challenging.
We're currently exploring a Custom Exhibit for The Battery Show and researching an Exhibition Booth Builder in Detroit to help with booth design, fabrication, installation, and logistics.
For companies that have exhibited at The Battery Show, what has worked best for presenting technical products? Did live demonstrations, interactive displays, product samples, or dedicated meeting areas create better engagement?
We're also interested in how exhibitors make complex battery and energy technologies easy for visitors to understand. Any practical tips on booth planning, visitor engagement, or lead generation would be helpful.